The Rise of Algorithmic Pricing: What It Means for Consumers in 2025

As inflation cools, businesses are turning to dynamic pricing to sustain profits without alienating customers through broad price hikes. This approach uses algorithms to adjust prices based on real-time data such as demand, inventory, and customer behavior. Once limited to industries like travel and entertainment, dynamic pricing is now spreading across retail and restaurants thanks to AI-powered tools. While it promises efficiency and profitability, it also sparks consumer unease over fairness and potential discrimination.