Extreme Bargain Hunting: The New Normal for 2024 Holiday Season

As inflation continues to impact household budgets, US consumers are adopting extreme measures to save money during the 2024 holiday season. Shoppers are drastically cutting gift budgets, seeking out secondhand items, and starting their holiday shopping months in advance to secure the best deals. With holiday sales growth expected to slow, retailers face increased pressure as consumers prioritize essentials over discretionary spending.